Sheldon Aranjo’s 20+ year stint in the media & entertainment industry has been serendipitous and magical to say the least.
He has had the privilege of working alongside some of the most brilliant minds in the industry.
From selling the MTV Youth Marketing Forum’s at Kankei Relationship Marketing, to witnessing a pitch invasion at a Cartoon Network Toon cricket match and executing India’s largest school contact program to finding the Next Big Toon to hunting for India’s next top model in Get Gorgeous and a Super Singer at Channel [v] and winning a Promax design award for a marketing collateral to setting up Big FM’s mobile interactive platform 5454/5055454 and Indian Idol (5052525) for Sony Entertainment Television at OnMobile Global and soft launching the first pan Asian OTT HOOQ, and overseeing marketing for the Dream Theatre Group playing multiple roles as a marketing/sales/strategy consultant. His last project was with International trade organisation Licensing International keeping tabs on the $292 billion licensing & merchandising industry and coaching under-grad students in the art of communication having been certified by the Trinity College of London.
These days when he’s not parenting 2 very intelligent hyper-connected GenZ’s, he’s investing his time here at GheeDepot.com learning about the ancient tradition of making artisanal ghee and enchanting Indian housewives starting with his own, about how to help improve their kitchen culture. When he’s got enough battery charge, you can find him surfing Netflix or Instagram or Twitter @sheldonaranjo
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