Earthy Tales Organics
Pansheel Park, New Delhi
Earthly Tales Organics has emerged as a beacon of sustainable and organic farming practices, rooted in a journey that began in 2011 on the fertile outskirts of Pushkar, Rajasthan. The founders, driven by a deep passion for chemical-free farming, initiated their venture with a hands-on approach, cultivating a select variety of fruits and vegetables. In these early years, Earthy Tales became pioneers in the region, introducing innovative concepts like drip irrigation and rainwater harvesting.
As the years unfolded, so did Earthy Tales' commitment to promoting a healthier and more sustainable way of agriculture. By 2012, recognizing the detrimental effects of chemical-based farming on soil, farmers, and consumers, the organization transitioned to organic practices. This marked the beginning of a transformative journey, where bio-fertilizers and natural elements replaced synthetic inputs, heralding a shift towards organically grown produce.
The passion for chemical-free farming took a more serious turn in 2013. What began as distributing farm produce among select family and friends soon revealed a hidden potential for organically grown goods. Earthy Tales responded to the growing demand by expanding their variety to include a range of pulses, vegetables, and more.
The year 2016 witnessed a pivotal moment for Earthy Tales as the demand for chemical-free produce surged within their network. Fueled by the desire to consume and grow food naturally, the organization evolved into a platform connecting like-minded farmers. They began mentoring small-scale farmers on the adverse effects of chemical fertilizers and pesticides, aiding them in the conversion of their farmlands into chemical-free havens.
By 2017, Earthy Tales not only sourced organic produce from their farm in Pushkar but also extended their reach to mentor and collaborate with over 400 farmers across states like Rajasthan, Uttarakhand, Punjab, Haryana, and Maharashtra. This marked a significant step towards creating a network of passionate farmers dedicated to organic farming practices.
The subsequent years brought both challenges and triumphs. In the face of the global COVID-19 pandemic in 2020-2021, Earthy Tales persevered, ensuring the continuity of deliveries and even running a fundraiser campaign to support those affected by the crisis. In 2022, the organization established organic agri clusters in Rajasthan and Himachal, actively engaging with 250 plus farmers, providing on-the-ground support and mentorship.
In 2023, Earthy Tales entered a new phase of growth and accessibility. The revamped website, accompanied by Android and IOS apps, opened doors to a wider audience. Expanding their delivery boundaries from Delhi & NCR to major parts of India showcased a commitment to supporting more farmers. Moreover, their products found a presence on prominent marketplaces such as Amazon and Jio Mart, amplifying their reach and impact.
From its humble beginnings serving 20 known families in 2018, Earthy Tales now caters to over 500 families in Delhi NCR, offering a diverse range of 135+ products, including jams and pickles. The brand's remarkable journey reflects a steadfast dedication to sustainable agriculture, supporting local farmers, and providing wholesome, organic produce to a growing community of conscious consumers.